target audience

the intended target audience for our webisodes was people aged 16-21. we decided to appeal to people who were of a similar age simply because they would understand the humour. we've lived around the same time as the audience because we're the same age. also, we appealed more to males because i was writing the script and i have a more male humour, funnily enough.

the way we set about marketing it was to advertise and set up the fan base on facebook. the target audinene spend most of their time on the social network site so it seemed a likely candidate for the fan page.